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Keep up with the news, inspiring words and business insights that make Brad tick! From leadership lessons, news related to Brad’s work in academia and the latest updates from the Wing 2 Wing Foundation, think of this blog as a resource for learning and connection.

Leading the Change: How Marshall University is Navigating the Future of Education

November 5, 2024

In a rapidly changing world, higher education is faced with unprecedented challenges. The way we learn and prepare for the future is being reshaped by technological advances and shifting societal needs in what can sometimes feel like an unpredictable global landscape. Marshall University recognizes these challenges and is embracing this transformation with a steadfast commitment […]

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First Ascent is Taking West Virginia to New Heights

September 9, 2024

West Virginia has always been a state known for its rugged beauty, rich history, and resilient people. However, the state faces a pressing challenge: retaining its young talent. Many graduates leave to pursue opportunities elsewhere, contributing to the state’s population decline. In response to this, West Virginia University (WVU) President Gordan Gee and Marshall University […]

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Navigating Your First Semester: A Guide to Success

August 16, 2024

As a native West Virginian and someone who has witnessed the transformative power of education, I’ve had the privilege of guiding students through their academic journeys. I view education as the great equalizer. It levels the playing field of opportunity, transforms problems into possibilities, and turns dreams into reality.  Your college experience will offer countless […]

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Marshall University Partners With Cabell County to Create Unprecedented Opportunities for Students

July 2, 2024

Through an impactful initiative designed to remove the barriers to higher education for local high school graduates, Cabell County School Superintendent Dr. Ryan Saxe and Marshall University President Brad D. Smith have announced the “Cabell Commitment” plan. This powerful directive guarantees automatic acceptance to Marshall University for any graduating senior who maintains a GPA of […]

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Continuing the Country Roads Legacy: How Appalachian Music Impacts Local Culture

May 24, 2024

Nestled deep within the intricate landscapes, winding rivers, and majestic mountains that define the region, Appalachia has long been celebrated for its rich musical heritage. So much so it carved out its very own musical genre. A tradition deeply rooted in the enduring spirit of generations of settlers who have shaped the nation’s history and […]

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Future Leaders: How Gen Z Employees Are Shaping Today and Tomorrow’s Workplace

April 23, 2024

New generations bring change across all aspects of life. The characteristics of each generation have been influenced by the societal, economic, and technological factors prevalent during their youth. Currently, the workforce consists of four main generations: Baby Boomers, Generation X, Millennials, and Generation Z. Gen Z, the newest to enter the workforce, comes with a […]

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Spring Into Gear with Mountain Biking in West Virginia

March 28, 2024

West Virginia and the Appalachian Region are home to some of the most beautiful vistas across the United States. With spring and summer around the corner, now is the perfect time to take to the mountains and try mountain biking. Brad D. Smith is a passionate advocate of the sport, and through his organization, the […]

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Why Leading with a Purpose is So Important

February 29, 2024

Over the years, I have come to realize a few things about leadership: failure can teach just as much as success, the impact of servant leadership, and perhaps most importantly, leading with purpose. These principles have driven my own means of leadership in both my executive career and as Marshall University’s President. I am grateful […]

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Wing 2 Wing Foundation’s 2023 Year in Review

January 25, 2024

Since its 2019 inception, the Wing 2 Wing Foundation has worked to level the playing field of opportunity in Appalachia. Acting on its three guiding pillars (education, entrepreneurship and environment), Wing 2 Wing has worked to support West Virginia’s dreamers and doers by prioritizing access to education, advancing entrepreneurial interests, and conserving and championing the […]

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Brad D. Smith: A Look Back on 2023

December 20, 2023

Continuously dedicated to creating a better future for all, Brad D. Smith kept a packed and fulfilling schedule in 2023. Over the course of the year, Brad leveraged his leadership roles and experience to both further his commitment to the development of his home state, West Virginia, and support his alma mater as Marshall University’s […]

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Marshall University’s 2023 Homecoming: A “Super” Time for Celebrating the Herd

October 18, 2023

Homecoming at Marshall University is a week full of exciting events and activities. Beyond the celebrations, Homecoming is also an opportunity for members of the Marshall community to reconnect and come together as one herd and reflect on how the university has changed throughout the years. This year’s 2023 Homecoming celebrations built off the sentiment […]

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Celebrating Two Years of Ascend West Virginia

September 29, 2023

In 2021, Brad D. Smith and his wife Alys launched the Ascend West Virginia remote worker incentive program through their Outdoor Economic Development Collaborative (OEDC). As a West Virginia native with a lifelong passion for giving back to his home state, Brad was inspired to create an initiative that would share the wonder of West […]

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