Brad D. Smith

Former CEO of Intuit & Co-Founder of The Wing 2 Wing Foundation. Powering possibility and leveling the playing field through education, entrepreneurship, and equal opportunity.


Most people know of Brad D. Smith because of his former role as Intuit’s CEO. A proud West Virginia native with a passion for philanthropy and leadership, Smith is branching out from his corporate leadership role, focusing on his new project, The Wing 2 Wing Foundation. Partnering with his wife, Alys, Smith is working to create entrepreneurial support and guidance to young and aspiring business leaders from lesser-known zip codes.


Under Smith’s 11 year leadership as Intuit’s CEO, he transformed the company from a North American desktop company to a global cloud product and platform company that offers household name services like QuickBooks, TurboTax, and Mint. Through his decade plus of transformative service, Smith retained and fostered the company’s core values and character that has placed it on “Best Places to Work” lists year after year. Learn more about his leadership lessons and what’s next for Brad D. Smith.


Life after Intuit hasn’t signaled a slowdown of any kind for Brad D. Smith. The Smiths have founded The Wing 2 Wing Foundation. The organization’s goal is to advance the great equalizers of education and entrepreneurship in regions where individuals and communities have been overlooked and underserved. In doing so, they strive to champion human dignity and unleash human potential.

“Talent is dispersed equally, but opportunity is not,” Smith often says. 

Through the same compassionate leadership and passion for giving back, the Smiths seek to live by their favorite quote: “We are each of us angels with only one wing, and we can only fly by embracing one another.”

Explore The Wing 2 Wing Foundation here.

Recent Articles and News

Marshall University Honors Alys and Brad D. Smith and Others at Awards Banquet


Marshall University and the Marshall University Alumni Association (MUAA) honored many notable alumni at the 83rd Alumni Awards Banquet on April 9. Brad D. Smith was honored with the university’s Distinguished Alumnus award while, Alys Smith, was selected as the recipient of the Distinguished Service to Marshall University award. The Distinguished Alumnus award and the Distinguished Service to Marshall University award are two of the university’s highest honors.

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WVU's Gordon Gee and Brad D. Smith Partner to Invest in West Virginia Economy


In an article from Chamber Magazine, published by the West Virginia Chamber of Commerce, West Virginia University President Gordon Gee spoke of the efforts and initiatives toward growing the local community. The article also discussed Gee’s partnership and friendship with Brad D. Smith, and how the two have worked together in their shared goals of developing West Virginia’s economy. Their work together has included a donation by Brad and his wife Alys to WVU to fund the Brad and Alys Smith Outdoor Economic Development Collaborative in support of improving the Mountain State. Ascend West Virginia is the remote worker program within the collaborative, which aims to grow the population of young talent in the state.

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Brad D. Smith Speaks to His New Role as President of Marshall University


“I am being called to follow my purpose,” Brad wrote in an inspired LinkedIn post on November 16, 2021. The purpose to which Brad is referring? Two and a half weeks prior to the post, on the morning of October 28, 2021, it was announced during a Marshall University Board of Governors meeting that Brad D. Smith had been selected as Marshall University’s 38th president.

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Brad D. Smith Shares His Favorite Leadership Lessons from Ted Lasso


When you think about career development, personal growth or leadership, your mind might automatically jump to thoughts of college courses, training seminars or management books. But the truth is, inspiring leadership lessons don’t have to come from an online course complete with a downloadable certificate, or from pages that are catalogued under 303.34 (“leadership”) in the Dewey Decimal System.

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Engaging Youth Outdoors with the Science Adventure School


One of the driving goals behind the Brad and Alys Smith Outdoor Economic Development Collaborative (OEDC) is to expand outdoor educational opportunities. This means helping kids step away from screens and inspiring them to get outdoors, instead. At the OEDC, we know just how much West Virginia’s great outdoors has to offer and we want our state’s youth to know and appreciate it too!

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Brad D. Smith Discusses Ascend West Virginia on NPR’s “All Things Considered” Program


On May 11, 2021, on an NPR “All Things Considered” segment titled “Pennies From (Almost) Heaven: Get Paid To Move To West Virginia,” hosts Alisa Chang and Mary Louise Kelly discussed Brad D. Smith’s Ascend West Virginia program. The episode included some recorded quotes from Brad, as well as quotes from Danny Twilley from West Virginia University, Assistant Dean of the Brad and Alys Smith Outdoor Economic Development Collaborative.

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