Brad D. Smith

Former CEO of Intuit & Co-Founder of The Wing 2 Wing Foundation. Powering possibility and leveling the playing field through education, entrepreneurship, and equal opportunity.

About


Most people know of Brad D. Smith because of his former role as Intuit’s CEO. A proud West Virginia native with a passion for philanthropy and leadership, Smith is branching out from his corporate leadership role, focusing on his new project, The Wing 2 Wing Foundation. Partnering with his wife, Alys, Smith is working to create entrepreneurial support and guidance to young and aspiring business leaders from lesser-known zip codes.

Intuit


Under Smith’s 11 year leadership as Intuit’s CEO, he transformed the company from a North American desktop company to a global cloud product and platform company that offers household name services like QuickBooks, TurboTax, and Mint. Through his decade plus of transformative service, Smith retained and fostered the company’s core values and character that has placed it on “Best Places to Work” lists year after year. Learn more about his leadership lessons and what’s next for Brad D. Smith.

Philanthropy


Life after Intuit hasn’t signaled a slowdown of any kind for Brad D. Smith. The Smiths have founded The Wing 2 Wing Foundation. The organization’s goal is to advance the great equalizers of education and entrepreneurship in regions where individuals and communities have been overlooked and underserved. In doing so, they strive to champion human dignity and unleash human potential.

“Talent is dispersed equally, but opportunity is not,” Smith often says. 

Through the same compassionate leadership and passion for giving back, the Smiths seek to live by their favorite quote: “We are each of us angels with only one wing, and we can only fly by embracing one another.”

Explore The Wing 2 Wing Foundation here.

Recent Articles and News

Brad D. Smith Honored By WV Chamber of Commerce’s Debut Magazine

01/06/2021

In a recent issue of Chamber, Jack Houvouras, publisher of West Virginia Chamber and Huntington Quarterly magazines, wrote a compelling article about the life and career of Brad D. Smith. Inspired by Brad and his wife, Alys Smith’s recent $25 million donation to West Virginia University, Houvouras explores Brad’s personal and professional journeys to get a clearer understanding of the former Intuit CEO’s entrepreneurial and philanthropic spirit.

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The Five Principles of Leadership: Principle #2 is PURPOSE

12/31/2020

In an earlier post, I shared a definition of leadership that I believe best articulates what is required for leaders to succeed in the fast-moving 21st Century. I foreshadowed a framework derived from more than three decades of benchmarking, learning, applying and adapting. I call it “The Five Principles of Leadership” – Potential, Purpose, People, Playbook, Pay-It-Forward, and committed to devoting the next five articles to diving deep into each of these “P’s”, sharing lessons learned, best practices and pragmatic tips for implementing the model in our daily leadership habits and organizations. This is the second of the deeper dive articles – defining a common purpose.

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Brad D. Smith Honored as WVU December 2020 Commencement Speaker

12/21/2020

West Virginia University (WVU) recently invited Brad D. Smith, a native of Kenova, WV, to take part in their December 2020 graduating class’s celebration. As the remote event’s commencement speaker, Brad spoke to the students’ opportunity to thrive despite challenges from the COVID-19 pandemic. He described how their experiences adapting to current adversity can instill some of the most important professional skills available: adaptability, resilience, and purpose.

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The Five Principles of Leadership: Principle #1 is POTENTIAL

12/17/2020

In my most recent post, I shared a definition of leadership that I believe best articulates what is required for leaders to succeed in the fast-moving 21st Century. In the article, I deconstructed the various attributes necessary for a leader to role model “the ability to inspire others to achieve shared objectives.” In doing so, I foreshadowed a framework derived from more than three decades of benchmarking, learning, applying and adapting to bring it to life.

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The Five Principles of Leadership: Defining Leadership

12/02/2020

Since childhood, I’ve been enamored by those who seemed to run towards danger, guide others to safety or success, and deflect any accolades that came their way. As a boy, that was my definition of leadership. Over the years, many articles, books and presentations have been published that seek to define and decode the essence of successful leadership. While their numbers surpass my ability to read or listen to them all, I will confess that I’ve devoted a significant portion of my life to doing so.

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West Virginia Chamber Fireside Chat with Brad D. Smith

11/23/2020

On September 9, 2020, Brad D. Smith sat down for a Q&A session with writer and fellow Marshall University alumnus, Jack Houvouras, for the West Virginia Chamber of Commerce’s 2020 Virtual Business Summit Series. Brad spoke about his personal and professional reasons for transitioning from Intuit’s CEO, including his desire to seek out his next exciting life challenge along with his wife, Alys.

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